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Commerce Kitchen, Sofi Wright, Ch 2

PREVIOUSLY on Sofi’s adventures in Denver: Sofi started as an intern at Commerce Kitchen, a web development and marketing company that is actually a group of superheroes. Her task, along with her fellow Reed intern Rebecca, was to research and produce what is known in the industry as “linkbait”—any online content cool enough that people will want to post links to it—a strategy for content marketing and search engine optimization. She was in the midst of creating a linkbait project when we left her last…

Something More Than Your Average Linkbait

Some weeks ago, we had our idea for a linkbait: drink recipes inspired by file format extensions (JPG, TXT, etc.)—it was nerdy and reflected the interests of Commerce Kitchen. We initially wanted to make it an infographic, but after a number of discussions on how best to promote the idea, it evolved from a simple online posting into something much bigger: a multi-week drink-making competition between local start-ups.

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